 Steve Ellis' development deal with Columbia records apparently left a sour taste in his mouth. When done, Steve decided that he would never be able to make a living and be able to raise a family for the money he made from the deal.
After make a grand or two by licensing some of his music for use in a commercial, he started representing some of his unsigned-friends and Pump Audio was born.
From their web site: "Pump Audio represents the best independent music from around the world, for licensing to advertising, television, film and web clients."
Seems to be working. As of January 2005, they have placed more than 14,000 songs with media outlets. They encourage indie musicians to submit their work through a non-exclusive contract. Anyone can submit... but, whether you make the cut or not is up to their screeners.
If you do make the cut, your music may appear on a Pump Audio hard drive that gets distrubuted to the big boys looking for your music. There are over 11,000 songs on their drive and it is categorzied by genre, instrument and lyrical theme for easy searching. They have streamlined the closing process and musicians who normally don't even get royalty checks are starting to see revenue.
Don't submit your MP3 crap, though. Pump Audio wants finished, broadcast-quality, Redbook compliant CD audio. (44.1 kHz / 16-bit for you peasants. )
You'll have to sign their contract (a PDF file you print) and you'll need to list the songs your sending along with a CD. I'm getting one together myself. Wish me luck! 
Click here to read the article at Wired.com.
Click here to submit music to Pump Audio.
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